Dove is known for its commitment to a woman’s nature affirming that our differences and our curves are beauty.

Wirh Dove Real Beauty Sketches, Dove continues its momentum by breaking the ideal of beauty and showing that this one is in every woman.
 
The concept is very effective: first, an FBI agent produces the portrait of a woman in her own description, then he did the same thing with the description of another person. This experience becomes interesting when the two portraits are placed side by side. Several women were touched by the obvious difference between these two drawings: surprise, tears … they seem to rediscover her.
 
Via this ad, Dove want to convey this message : we are more beautiful than we think.
Women feel beautiful with Dove and they match their natural beauty. Thus, a woman will always be grabed by cosmetics that remind her that sense of trust rather than others that refer to the image of perfection staged in ad and which could be frightening for a woman complexed. So successful gamble for Dove!
 
Simple, touching and effective, the campaign is successful: the YouTube video went viral and reached 54 million views in just a month. It  !