« We are convinced that considering women’s vision holds a great value for tomorrow’s world.»
is a communication agency with a women’s vision. 85% of the goods and services sold in the world are influenced by women, including those for men. This is why we have created a women’s communication agency which promotes feminine values like sensitivity, accuracy and delicacy.
« What is at stake is not knowledge, that is available for everyone. What is at stake is to discover how to use that knowledge »
Communication is nice, but let’s not forget that selling is the main purpose. Nowadays, customers are no longer fooled that easily by the promises made in advertisements. The stakes are more complex as communication campaigns have to influence customers, appeal to them without lying and dare to open new competitive spaces. Above all, they have to fight the lack of meaning. Customers need more than common preconceptions : they need innovation. The «With Ariel powder, your clothes get whiter » from the old days is long gone. Nowadays, laundry detergent has to look appealing and relate to something else. One can never reach someone’s agreement on a new topic without first considering their opinion on what already exists. To that extent, the «disruptive technique », which consists in fighting common preconceptions and introducing new ideas, is a very important tool used by our company. .
« Time becomes a key asset and our speed of accomplishment makes our company stand out »
Our company likes to play with time. When our clients make a decision, they want everything to govery fast. For us as well! We strive to make sure that the process of creating and implementing the communication tools as well as launching the strategy, can be set up as fast as possible.
« Sharing our knowledge »
Learning how to give and how to convey information, makes us all richer with ideas and wishes. The Creative Factory, a group made out of the best students in communication, provides the company with the hubbub necessary to its operating. They change things up and it is our role to teach them that imagination is not always synonymous with creation and to make sure that their ideas will sell. The Creative factory is both innovative and organized to manage projects.